Internet Marketing Branding Tips
The life cycle of a product or a brand starts from introduction, growth, maturity and finally to downfall. When the brand reaches the downfall stage, it means that there are changes in the market trends. Re-branding your brand personality is necessary at this stage in order to make the old brand shine in the market again. Life styles changes and competitors enter the market daily. The brand characteristics that were important in influencing the purchasing decision may become inappropriate with time. Re branding your brand personality becomes vital in order to remain competitive in the market or else your brand will be wiped out of the market.
How to brand your business
Re-branding your brand personality is one of the greatest decisions to make in your business. The most important aspect of branding is continuity of the business. There are various ways you can use to reach customers but sometimes it is hard to transfer your brand image from one medium to another. When you are re branding your brand, consider the medium that you will use to reach the clients.
Developing your brand
Developing a brand is one of the most difficult things in any business or organization. A brand is the image of the business. It is good that you do thorough research and invest more time on defining and developing your brand. A good brand is It forms a good basis of marketing communication. The company will be positioned well in the mind of the consumers if the brand name stands out. Competition in the market is high and most companies collapse because their brands are not penetrating into the market. Creating your brand is easy though it might seem hard. Brand creation involves the following simple steps;
Write a good Mission Statement
When creating your brand, you have to know the mission of your business. Every business has an objective of making profits. A successful business must be in a position of making good profits since that is the core objective. Instead of putting more attention on making profit short term you should focus on how to attain profit both in short term and long-term. A good mission statement must recognize the needs of customers, employees, community and the owner of the business. The business must benefit all factors that contribute to its growth. Create a brand that will reinforce your mission statement. Let it be relevant to the market niche.
Give details of what you are branding
List the features, benefits, the characteristics of your business, the competitive advantage and other details that will set you apart in the competitive market.
Identify your target market
Decide on the market you want to reach. Understanding your target well before re-branding your products will enable you come up with the right strategies that will make your products relevant in the market. List tag lines that will support your mission statement to make it outstanding.
For successful re-branding brand personality, you have to come up with a well-defined brand that is relevant to the market niche. Branding is complex; it is more than having a tagline, business cards and logo. There are 5 key elements that you have to consider in order to achieve your re branding brand personality objectives. These elements include;
When re branding your brand personality, you have to clearly state the activities your organization accomplishes and for who? Provide the unique attributes of your brand and how the consumers will benefit from your brand. Let the customer know why you are different from other competitors.
Brand promise is what your organization promises to deliver to customers. For you to come up with a brand promise, you have to think of what your customers, partners and employees expect from your brand. Every brand decision made should reflect the brand promise.
Brand personality involves the traits and attributes that you would like clients; partners and employees use to identify your brand. Building a brand name
Brand history tells the background of the brand and how credible it is. It always includes the summary of the brand and its performance in the past years.
Brand associations comprises of physical artifacts that contribute in making a brand. These include; logo, colors, fonts and images. They support your brand positioning statement.
In conclusion, re branding your brand personality will help in re-energizing your brand in the market place. Successful re-branding will require a lot of dedication and commitments. Poor re-branding may lead to further collapsing of the brand, and the end of your brand internet marketing.